~ 3 min read
For over 25 years, netdreams.co.uk has been the home of our London-based web design agency. It’s a domain that carries history, credibility, and strong organic search performance across a wide range of competitive terms.
So why change it?
The short answer is brand clarity, long-term growth, and international expansion into Australia.
The longer answer deserves a little more explanation.
Netdreams was the original trading name of the business, and over the years, the domain built significant search engine authority. From an SEO perspective, it consistently performed well across web design, web agency, development, and digital marketing keywords, particularly in London.
Because of that, and the worry about losing those rankings, we deliberately delayed changing the domain - probably to our detriment.
Domain migrations, when handled badly or rushed, can cause drastic SERP losses. Given our long-term SEO strategy (and the advice we give our clients), we waited until the timing was right and everything was in place for the move.
Over time, ID Studio became the new company name and what clients know us by.
It reflects how we work:
The new domain idstudio.co.uk:
It brings the domain in line with the business we are today, not the one we were decades ago when we first started.
We didn’t ignore SEO when making this decision. We understood the importance of keeping our SERPs, even though we knew we might take a temporary hit.
The migration was carefully planned and executed with:
This ensured that existing rankings, authority, and historical value from the old domain were carried across to idstudio.co.uk as cleanly as possible.
Moving forward, this will also allow us to build future authority under the correct brand, rather than continuing to invest in a domain that no longer represents the business.
In recent months, we’ve also opened a new office in Perth, Western Australia, allowing us to offer 24/7 web design services, support, and maintenance to existing and new clients.
As we expanded internationally, brand consistency became even more important. We needed a domain that reflected our international studio.
Whether you’re working with our London or our Perth team, ID Studio is now clearly and consistently represented by idstudio.co.uk and idstudio.au.
From a practical point of view:
The difference is clarity.
Clients can now find, reference, and recommend us under a domain that directly reflects who we are and where we’re going. There is also the added benefit of not having to explain the strange domain!
The move to idstudio.co.uk is about building the next chapter of the business on a foundation that makes sense strategically, commercially, and creatively. If you are looking for an established, forward-thinking web design agency for your next project, contact the London or Perth office.
