Stats Perform

By Neil Kilgallon on Wednesday, 30 September 2026

Stats Perform brings together sports data, AI and technology to help broadcasters, publishers, sportsbooks and professional sports organisations inform their audiences and make better decisions. Its Opta brand is familiar to sports fans worldwide.

ID Studio worked closely with Stats Perform’s marketing team to redesign and develop its website, bringing brand, user experience, custom 3D animation and content management into one project. Our relationship continues through ongoing SEO and a Priority ID Support contract.

Sports Data, Explained

Stats Perform serves several distinct audiences, with a broad range of products across data, video, analysis and fan engagement. The website needed to communicate that breadth while helping visitors find the solutions relevant to their business.

Working with the marketing team, we explored how to present the company, organise its content and give individual products room to show their USPs. Those conversations shaped both the visitor experience and the tools the team would use to manage the site.

As Stats Perform’s preferred web design agency, we brought creative direction, design and development together, keeping the people responsible for the website involved throughout.

Bringing The Brand Into The Website

We worked with Stats Perform to explore how its brand should come across online. Our brand design work helped establish the visual direction for the website, giving its products a consistent identity while allowing individual pages to present different content and features.

Web Design Built Around Discovery

A visitor may arrive knowing a product name, looking for a particular capability or simply wanting to understand what Stats Perform can offer their industry. The website design needed to support each potential starting point.

We paid careful attention to navigation, page hierarchy, and how product information is presented. Clear sections and considered layouts help visitors move through detailed content, with a consistent experience across desktop, tablet and mobile.

The aim was to give Stats Perform a distinctive website that makes its products easier to explore, whether someone is visiting for the first time or researching a specific solution.

Custom 3D Animation

We created an interactive 3D football for the homepage to celebrate 30 years of Opta data. Visitors can rotate the ball and select individual statistics to explore how football has changed over three decades, from shooting accuracy to pass completion.

Built using Three.js and WebGL, the football brings 3D graphics and interactive data into the browser. It gives visitors a hands-on way to explore Opta’s sports archive, turning the data at the heart of Stats Perform’s business into a distinctive part of the website experience.

A Flexible Framework

Our web development work brought the designs, animation, and content management together into a website the Stats Perform team could manage and maintain day to day.

The public-facing experience was only part of the brief. Behind it, the CMS needed to make publishing straightforward and give the marketing team the flexibility to keep the website moving as products, campaigns and priorities evolved.

User Friendly CMS

We built the content management experience around the people maintaining the website.

Flexible content modules give the marketing team control over page content within an established design framework. This allows them to build and update pages while keeping presentation consistent across the site.

The result is a powerful, easy-to-use CMS that supports regular marketing activity and reduces the need for development help with everyday content changes.

Ongoing SEO & Search Visibility

Our work with Stats Perform continues through ongoing SEO, focusing on connecting its commercial offering to the searches its prospective customers make.

For a business with such a wide range of products, that means looking beyond overall visitor numbers. We review search visibility, AI exposure, technical issues and page performance to identify where the website can better support relevant discovery and enquiries.

We work with the marketing team to turn those findings into practical priorities, including content improvements and clearer connections between industry pages, products and supporting insights.

Priority ID Support

Stats Perform also works with us through an ongoing ID Support and maintenance contract.

This keeps our design and development team involved beyond launch, providing continuity for maintenance, troubleshooting and further improvements. The marketing team has access to people who know the website, understand how it was built and can help it evolve.

SEO findings, new marketing requirements, and day-to-day feedback can all feed into that ongoing work, centrally managed through our project management platform, Monday.com.

Client Testimonial

Planning A New Website?

We bring brand, design, development, and ongoing support together, working closely with your team from the first conversations, through the site going live, and through support after launch.