Creative Website Design That Combines Stunning Visuals, Clear Structure & An Easy User Experience
We plan the navigation, page structure, and user journeys to make it easy for visitors to achieve your website's objectives. This could be finding out about your services, completing an enquiry or making a purchase.
Wireframes are created to show how the different pages will be structured and how users will flow from one page to the next.
Once the structure and user journeys are agreed upon, we begin developing the creative direction for the website. We bring your brand, content and user journeys together to create a website that is distinctive, clear and intuitive to use.
Every design decision has a purpose, whether that is helping people understand your services, make an enquiry, complete a purchase or engage with your organisation.
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ID Studio designs websites for startups, established businesses, and companies whose existing websites no longer reflect where they are today.
For website redesigns, we review what is already there before making recommendations on what needs to change. This includes reviewing the site structure, content, visual design, user journeys and functionality.
We consider how the website will be viewed and used across desktop, tablet and mobile throughout the design process. Navigation, layouts, and content are planned to remain clear and easy to use across different screens.
Accessibility is also considered from the outset, including typography, colour contrast, page structure and interactive elements. When specific accessibility standards need to be met, these requirements are incorporated into the planning and design
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Our website design team is led by a creative director with over 30 years of experience, with senior designers involved throughout the project. This ensures each website has strong creative direction and a high level of detail from the first concept through to final designs.
We have created websites for organisations including Meta, The Associated Press and Ralph Lauren, as well as established businesses and specialist brands across a wide range of sectors.
The design process usually includes discovery, sitemap planning, user journeys, wireframes, creative direction, page designs and responsive layouts. The exact stages will depend on the size and requirements of the website.
Yes. Every website is completely bespoke and designed around the organisation, its brand, content and users. We never start with or use a pre-designed theme, nor do we adapt the same layout for every project.
Your team will be involved at key stages, including discovery, wireframe reviews and creative presentations. We agree clear points for feedback and approval so decisions can be made before the project moves into website development.
Not necessarily, and in reality it often isn’t. Final copy can continue to develop during the project, although having realistic content early helps us create layouts that reflect the length, importance and purpose of the information.
Yes. Animation, transitions, and interactive ideas can be considered during the creative stage, where they enhance the experience. We have a fair amount of animation on the ID Studio website, but we use movement carefully so that it supports the content and does not make the website significantly slower, distracting or difficult to use.
We agree who needs to review and approve the design at the beginning of the project. Feedback is gathered at set stages and consolidated before being returned to the design team, helping to avoid conflicting comments and repeated rounds of changes.